880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
Reporters’ Duties Growing with Social/Digital; Creating New PR Opportunities Journalists are facing increasingly intense pressure to produce multimedia stories and to build engagement for their stories on social media, according to a recent Public Relations Global Network (PRGN) survey of more than 110 journalists around the world. And these changes are creating new opportunities for […]
Where your company or brand shows up via online search engine results has never been more important. With nearly every company offering accessibility and outreach via its website and social media accounts – and with the majority of people searching for contacts, services and products online – the competition to stand out from the online […]
1) Second SMaASH™ Study Shows Social Media Opportunities for North American Automotive Suppliers – http://bit.ly/1Vjj9Mw 2) Automotive Suppliers Need to Share More Media Coverage – http://bit.ly/1LNDAr4 3) Auto Suppliers Need to Shift Their Focus Outward on Social Media – http://bit.ly/1HYAKhs 4) Let’s Get Visual! Automotive Supplier Social Media Posts Need More Visuals – http://bit.ly/1nfrn9I 5) […]
Consistent action creates consistent results. In reviewing more than 8,300 posts for our Social Media Use by Professional Services (SMUPS) study, we noticed that the firms who took a consistent, proactive approach to their social media efforts had better audience engagement. Are you posting only when there is a conference or webinar, and then going […]
Our recent Social Media and Automotive Supplier Habits™ 2.0 (SMaASH™ 2.0) study of the top 25 North American automotive OEM suppliers showed that suppliers have stepped up their social media game in the past year. Among the highlights: • More suppliers are embracing social media – The most popular social media channels where leading auto […]
Most auto suppliers claim that audience engagement and connection are the immediate goals for their social media posts. Beyond that, they want to increase awareness, improve brand reputation and ultimately drive conversion or sales. And they go to great lengths to measure engagement – counting likes, follows, favorites, shares, retweets, reach, clicks and other metrics. […]
While many professional service firms have rushed to use LinkedIn, Facebook, Twitter and YouTube in their business-to-business content marketing strategy, many don’t know how their efforts compare to those of their peers. To help those firms understand how their efforts stack up … and what the greatest opportunities for improvement are … we analyzed three […]
Based on our study of how top Detroit firms – including law, accounting, engineering, architectural and staffing firms – used social media in 2015, there are five simple things that can boost the effectiveness of professional service firms’ social media efforts in the year ahead. (The study, “Social Media Use by Professional Services” or SMUPS™, […]
While many of North America’s top automotive suppliers have increased their use of social media in the past year significantly, there’s still room to boost the horsepower of their social media programs in 2016, based on our second annual study of auto supplier social media habits. (Bianchi PR’s proprietary study, “Social Media and Automotive Supplier […]
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
