880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
Agencies talk a lot about bad clients. “The client from Hell. They don’t get it. They’re cheap. They’re crazy!” And clients often talk about bad agencies. “Unresponsive. Expensive. Ungrateful. The kindergarten club.” I’d like to believe there are no bad agencies … and no bad clients. (Well, except for maybe one, but that’s another story […]
Old school PR pros: “It’s all about RELATIONSHIPS …” Modern PR pros: “It’s all about IDEAS …” In an ideal world, the best pitch, the best ideas presented, would win. Media interviews or media coverage would depend solely upon the quality or novelty of the pitch. But we don’t live … or practice B2B PR […]
Lately, we’ve noticed that a few PR agencies have been trying this pitch to CEOs and CFOs: “Why do you need in-house PR capabilities? We can do a better job for less money. Fire your director of communications and her team and we can save you a bundle. Reduce your fixed costs. Cut your head […]
Concerned? Close? Or committed? Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit. In the study, some 1,247 agency clients in […]
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
