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In a recent post, we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. So, what […]
The Request For Proposal. Purchasing executives love ‘em. Client executives see them as a lot of work but a necessary evil. Government agencies usually require them. And many PR agencies simply hate them. It’s no wonder. Most agencies have been burned in the RFP process. They’ve spent thousands of dollars in outside expenses and tens […]
Mark has a problem. As the business development director for a growing services firm (we’ll call it Company B), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor […]