880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
Press events are a crucial tool in any public relations professional’s toolbox, offering a unique opportunity to engage directly with media and shape the narrative around your brand or organization. However, organizing a successful press event requires careful planning, attention to detail and an understanding of media needs. Let’s look at five key components: 1. […]
I’m the founder of Gravitas Detroit, architect of culture change in the automotive industry, author of “AutoCulture 2.0,” and host of the Automotive Leaders Podcast, where the voices and stories of automotive leaders practicing authentic leadership can be heard. Can you tell us a little about your podcast? The podcast is designed to amplify examples […]
Lights. Camera. Action. You’ve been asked to participate in a media interview, but this time it’ll be on camera. How does one prepare for an on-camera situation? Well, we have 5 tips that will help you shine and make you feel camera ready in no time. 1. Prepare for the interview. Know the three to […]
Jerry Hirsch is the technology and innovation editor at Automotive News. Can you tell us what types of stories, trends or issues are on your radar now? Everything about advanced transportation technology for light vehicles, commercial vehicles and heavy-duty Class 4-8 trucks, VTOL aircraft, drones, and micromobility such as scooters and e-bikes. Describe the craziest […]
Fleet Equipment covers all the latest industry news and in-depth features related to trucks, tractors and trailers, including detailed information on the latest equipment components. It also tracks industry equipment trends, focusing on the issues that help fleets run the most efficient and productive trucks on the road. I’m the content director for Fleet Equipment […]
Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Why? It’s no wonder marketing communications and PR professionals are frustrated. Amidst this environment, you must ask yourself: Wouldn’t it be a whole lot easier and more predictable to put earned media on […]
David Sickels is the editor of The Buzz and senior editor of Tire Review & Fleet Equipment at Babcox Media. Can you tell us what types of stories, trends or issues are on your radar now? I don’t think there has ever been a more exciting time to be covering the electric vehicle market. Automakers […]
I recently took over the role as editor of Fleet Maintenance, a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. Previously I was […]
I’m Alexa St. John, transportation reporter at Business Insider. I cover electric vehicles and the future of transportation. Can you tell us what types of stories, trends or issues are on your radar now? My reporting focuses on electric vehicles, the future of the legacy auto industry, the shift to electrification and startups in the […]
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
