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Attention mobility suppliers! The countdown to CES 2025 has begun and now is the time to start planning your PR strategy. We know what you’re thinking: “in July?” And the answer is YES! But where to start? Like in the past, we suggest one of the best ways to move forward is by looking back. […]
While the earned media landscape is evolving, one thing remains clear: credible media coverage is a valuable component to any company’s communication effort. Fostering relationships with your key media so they know you as a trusted, reliable source of information goes long way in making … or breaking … your media relationships. Let’s look at […]
Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space. According to the Consumer Technology Association […]
As the year comes to an end, we’re taking a look at our most viewed blog posts in 2023. As we focus primarily on automotive and mobility public relations, we identified a few trends among what our visitors saw as our most popular posts. This year, the topics that seemed of most interest to our […]
In our last post, we discussed how purchasing executives should consider how a PR agency’s expertise and experience in the client’s industry sector can affect the value they can generate for their company. Generally, the more experience and expertise (and current clients involved) in your sector, the more efficient and effective they can be. That’s […]
I’m the editor in chief of FleetOwner magazine and FleetOwner.com. FleetOwner, part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Can you tell us what types of stories, trends or issues are […]
After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy […]
I’m editor-in-chief at IndustryWeek, a magazine that traces its history back to 1882. These days, we publish our print edition quarterly and focus most of our attention on our website. I manage of staff of six fantastic editors who produce enough great material to make every day to make my job look easy. Can you […]
Editor’s Note: If you want to rock PR at CES2023, see this post: Six Things Vehicle Technology and Mobility Suppliers Should Do Now to Rock PR at CES 2023. Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive […]