880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
You have worked hard with conference organizers to secure a coveted speaker slot at a key industry event. Your executive is on board and looking forward to the opportunity present. You have taken the time and effort to work with her or him to create a flawless presentation. The presentation has all of the right […]
By: Freya Smale, Portfolio Marketing Director, Informa Tech Automotive Group The need to virtualize events has forced our industry to adapt quickly. To succeed at virtualization, it is vital to understand that virtual events are not the same as physical events. We must approach virtual as something new, by asking ourselves: how can we create […]
Guest post by Mark Kerney of Structural Images Mark Kerney has been in the exhibit business for over 35 years and was one of original founders of the company in 1997: “Structural Images is a design / build exhibit house that works with clients from concept to final installation. We create unique one-off 3-D exhibit […]
CES is not the perfect exhibition or media relations venue for everyone. In fact, for many technology and auto suppliers, CES is too crowded, cluttered, and competitive, making it difficult to stand out. Considering the cost ($500,000 – $1 million for a respectable CES exhibit) and competition (4,300+ CES exhibitors), some automotive and mobility suppliers have […]
Guest post by Mark Kerney of Structural Images Mark Kerney has been in the exhibit business for over 35 years and was one of original founders of the company in 1997: “Structural Images is a design / build exhibit house that works with clients from concept to final installation. We create unique one-off 3-D exhibit […]
When the Steel Market Development Institute (SMDI) wanted to spotlight the benefits of new automotive steel grades beyond its usual trade-focused media targets, Bianchi PR secured a media luncheon and press conference with national media at a top venue for global newsmakers: Detroit’s Automotive Press Association. Just as the automotive “materials war” surrounding what material […]
To help Cooper Standard demonstrate several product innovations from the company’s four product groups, Bianchi PR worked with the Center for Automotive Research to be front and center with media interviews and vehicle tours during one of the most important auto conferences of the year: its Management Briefing Seminars. Pre-show work to make the trip […]
When your industry is inundated with shows, conference and events, how do you make your technical event stand out from the crowd? That was the challenge for the Automotive Industry Action Group (AIAG) – a not-for-profit association where automotive professionals work collaboratively to streamline industry processes via global standards and development and harmonized business practices […]
Our team attends 40+ automotive events each year to better understand the industry’s trends and issues, as well as to support speakers and conduct media interviews. Here are some of our takeaways from the recent record-setting Wards Auto Interiors Conference at Detroit’s Cobo Center. 1) Compact utility vehicles (CUVs or “cute utes”) will account for […]
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
