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Daunting. Overwhelming. Hypercompetitive. Exhausting. Career-making or breaking. That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES®. With registration having just opened for the most powerful tech event in the world, next January’s CES promises a bigger and better […]
Attention mobility suppliers! The countdown to CES 2025 has begun and now is the time to start planning your PR strategy. We know what you’re thinking: “in July?” And the answer is YES! But where to start? Like in the past, we suggest one of the best ways to move forward is by looking back. […]
CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES. “Our annual show audit proves CES is where business gets done,” said Gary Shapiro. CEO, CTA. “Executives and business decision makers see the value […]
Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space. According to the Consumer Technology Association […]
As the year comes to an end, we’re taking a look at our most viewed blog posts in 2023. As we focus primarily on automotive and mobility public relations, we identified a few trends among what our visitors saw as our most popular posts. This year, the topics that seemed of most interest to our […]
CES is arguably one of the most competitive tech events in the world for journalists and exhibitors alike. Because of this fact, it is important for the vehicle technology providers and automotive mobility suppliers we serve to fully understand the media relations / PR landscape of this massive event for several reasons: Based on our […]
With CES returning to full, in-person form in 2023 after emerging from its pandemic-impacted virtual and hybrid format, the show is on solid footing to dominate the news once again in 2024. As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is […]
The countdown is on! While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. But where to get started? We suggest one of the best ways to move forward is by looking back. Data from the CES 2023 show is one source of information that […]
January will be here before you know it, so it’s time to start planning for CES 2024. Taking place Jan. 9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the […]