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5 Secrets for A Successful Automotive Media Pitch

It’s no secret, media pitching these days can be a challenge. Why? Well, there’s more competition and fewer reporters with a whole lot less time on their hands than ever before.

In this current competitive media environment, you only have seconds to gain a reporter’s attention.

Here are 5 secrets for a successful automotive media pitch:

1. Offer an exclusive – Reporters want and need stories that are “firsts” and to beat their competition, so avoid pre-packaged stories and give the often elusive automotive exclusive.

2. Point to trends and issues – Even if you don’t have breaking news to offer, reporters are always looking toward emerging issues and overall trends. So, point to automotive industry trends and issues and provide anecdotes and statistics that support claims that your organization is at the forefront of trending industry developments.

3. Offer the all-important visual – With the growing visual sophistication of today’s audiences, automotive reporters are always looking for stories that offer interesting photos, videos or graphics. People read pictures.

4. Deliver data, facts or figures – With so much competition in the news today, not to mention all of the choices audiences have to get their news, offering data, facts or figures that are unexpected? or attention-grabbing can make your automotive pitch stand out.

5. Know the headlines – Reporters are always evaluating whether breaking news will bump other stories and you should too. Hold your idea if big news is breaking or find a way to tie your idea into the breaking automotive news.

If you want to learn more about Bianchi PR’s media pitching expertise, give a click here. 

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