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5 Reasons You Need an Expert Automotive PR Firm

Some companies struggle to get their story told in the automotive OEM sector.  There are many critical, and potentially costly, differences between conducting public relations in the North American OEM automotive and other business-to-business and business-to-consumer sectors.

Now while a great PR firm may have the right skill set, without the in-depth market knowledge, the awareness of the trends and issues, and the existing relationships with media and event organizers that a specialized automotive PR firm has, it’ll take the generalist firm a lot of time and effort to get up to speed. And as the client, how many opportunities are you willing to miss and budget are you willing to waste, for the generalist firm to catch up?

To better help companies navigate the rapidly changing automotive world, many are turning to PR firms that have a deep understanding and expertise in the industry. Here are five reasons why:

1.   With a deep understanding in the automotive industry, a specialized firm requires less time to get started on your program as they already understand the uniqueness and nuances of the industry.

2.  Media pitches written by automotive PR pros who understand the latest trends and issues, as well as your target audience, have a much stronger chance of getting a reporter’s attention. A PR firm that can connect your product to these trends and issues will generate more, higher quality media coverage.

3. Media relationships, which are vital for a successful PR effort, are already established in the automotive sector. A specialized firm which has built up trust and equity by delivering on its promises with reporters can help your story rise above the competition and enhance its chances.

4. The connections with key industry influencers and event organizers that a specialized automotive PR agency can be invaluable. These relationships can help the firm to more readily secure speaking and thought leadership opportunities for your executives and help your company stand out at all the right industry events.

5. With so many events, conferences, media and sponsorship opportunities available, it’s almost impossible for a generalist firm to know which offer the best return on investment (ROI) in the industry. An expert automotive PR agency attends these events and monitors the sponsorships, so it can help you get the most bang for your buck.

There’s no substitute for experience, especially in the world of PR. By taking the time to find a firm that knows the automotive industry and tap into that established expertise they offer, you can maximize your company’s PR success.

To learn more about how a Detroit PR firm that specializes in the OEM automotive business can help you, visit https://www.bianchipr.com/top-detroit-automotive-mobility-pr-agency/  or contact us at bianchipr@bianchipr.com or call 248.269.1122.

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