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How to Tell If Your PR Agency Has the Right Automotive Expertise

Some companies struggle to get their story told in the automotive sector. While many PR firms may have the right basic skill set, without the in-depth market knowledge, awareness of automotive industry trends and issues, deeply experienced staff, and existing relationships with media and event organizers that an automotive specialist PR firm has, you may be missing your goals.

To better help automotive supplier companies navigate the rapidly changing automotive OEM world, smart suppliers are turning to firms that are specialists, have a deep understanding of, and decades of focused experience in the industry.

Here are five reasons why such a choice can pay off for the supplier:

It takes less time to get started: With a great understanding of the automotive industry, a firm with staff members who have decades of automotive experience requires less time to get your program up and running, as they already understand the nuances of the industry.

Understands the latest trends & issues: The specialist firm lives and breathes the auto sector, follows all the right media and attends all the important events, so their team knows and understands the latest trends and emerging issues that are important to your campaign. So, they can connect and position your product correctly and generate more, higher quality media coverage.

Established media relationships: Some firms claim that a good story is all you need and knowing reporters doesn’t really matter. In our experience, overworked and overloaded reporters get hundreds of pitches every month. So, it helps if your firm has established close relationships with the right reporters. This can help you break through the clutter. It doesn’t guarantee that your story will run, but it does help to at least get the reporter’s attention.

Industry connections: Having trusting working relationships with key industry influencers and event organizers can help your firm more readily secure speaking and thought leadership opportunities for your executives, helping your company stand out at all of the right industry events.

Event and conference knowledge: With many events, conferences and sponsorship opportunities available, and more popping up every week, it’s almost impossible for someone without industry experience to know which offers the best return on investment. An expert PR pro who attends and monitors these events can help guide you in the right direction.

There’s no substitute for experience, especially in the world of PR. By seeking out a PR firm that specializes in the automotive supplier sector and can tap into that established expertise, you can maximize your company’s PR success.

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