880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
Attention mobility suppliers! The countdown to CES 2025 has begun and now is the time to start planning your PR strategy.
We know what you’re thinking: “in July?”
And the answer is YES!
But where to start? Like in the past, we suggest one of the best ways to move forward is by looking back. Data from the CES 2024 show is one source of information that can provide useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2025.
Look at these three insights – and one Bonus Tip – derived from the data the Consumer Technology Association (CTA) shared about CES 2024 that may help your CES 2025 PR planning:
CES is Being Considered the “World’s Most Powerful Tech Event”
According to the CTA, attendance data for CES 2024 revealed a 15% growth in the number of senior-level executives attending the show compared to the previous year. The event garnered 138,789 participants from across the globe to explore tech innovations from more than 40 categories. Uniquely for the 2024 event, a record 1,442 companies exhibited on the show’s startup floor, Eureka Park.
What this means for PR practitioners: CES is drawing and engaging decision makers from both established companies and start-ups. Use this opportunity to showcase how your company’s innovations are connected to the trends and issues these decision makers find important. The media want to cover the topics this key audience reads, so clearly stating how your innovations relate to industry trends and issues can increase your chances of PR success.
The Show Continues to Grow in Size and Scope. Consider these numbers:
What this means for PR practitioners: Ensure your content is focused and stands out from the growing number of companies participating in CES. Attendees, including your key media, will be pulled and pushed in many directions over the course of the show, and you’ll most likely only have one – very quick – opportunity to showcase your company.
Vehicle Tech is a Top Area of Attendee Interest (And Where Attendees Go, the Media Follows). According to CTA data, in the top 20 product categories of interest, “vehicle tech” ranks second with 18,488 attendees citing this topic as an area of interest. While this number of interested attendees doesn’t include the media, we know that the media attend and cover the topics that are of high interest to attendees. So, it follows that CES will attract reporters and publications that write about vehicles tech.
What this means for PR practitioners: if your company intends to showcase, announce or update new vehicle tech, CES should be a show you put on your calendar. It’s a large, extremely busy show, so ensure you have clear realistic expectations for your PR campaign and work to create engagement around the products and technologies that meet the media needs.
Bonus Tip: Consider the International Audience. For some companies, international PR outreach is challenging and expensive. Data from CES 2024 suggests that the show continues to attract an international audience from 76 counties, regions and territories – providing a solid opportunity for automotive and mobility suppliers working to expand their customer base and global presence.
What this means for PR practitioners: Given CES’s international blend of media attendees, be sure to prepare your experts for a mix of cultural norms to help ensure respectful, impactful media engagements.
Interested in more CES 2024 data? Then check out CTA’s CES 2024 recap release here.
Looking for strategic PR advice for CES 2025? Email us at bianchipr@bianchipr.com.
Author: Adriana VanDuyn
Adriana is an account supervisor at Bianchi PR with 20 years of B2B PR experience representing clients across the automotive, mobility and industrial sectors.
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880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
