880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
As automotive companies begin to re-start, we reached out to a few key media editors and friends to get a pulse on what topics they are most interested in covering, who they are most interested in talking to and how we as automotive PR professionals can help them most in the current COVID-19 environment. Here […]
I’m a freelancer who has contributed to The Drive, Truck Trend, Overland Journal, AutoWeb, The Truth About Cars, AutoGuide, AutomotiveMap and more. Can you tell us what types of stories, trends or issues are on your radar now? I tend to specialize a bit in pickup trucks, how they’re used, and a little bit of […]
(While in Paris recently to meet with one of our PR colleagues, we took a side trip to the Louvre. It was there, hearing about one particular work of art from our tour guide, that the enduring power of storytelling really hit home for us.) For more than 100 years after its installation in 1804, […]
Reporters NEVER allow CEOs to review their quotes before a story runs, right? Contrary to popular belief among PR professionals, many of today’s journalists will actually allow CEOs or their PR representative to review their quotes for stories prior to publication. According to a survey of more than 110 journalists around the world conducted by […]
Ian Thibodeau is the Ford Motor Co and automotive industry reporter at The Detroit News, keeping tabs on the Blue Oval, and reporting on the trends, issues and state of the global automotive industry. Can you tell us what types of stories, trends or issues are on your radar now? The global industry’s at an inflection point […]
Will the journalist let us review the article or CEO quotes before publication? In the United States, PR professionals often cringe when they hear their CEO ask that question. But, according to the results of a survey conducted by our affiliates in the Public Relations Global Network, such a request may NOT be so outlandish […]
Media pitching is harder than ever. There’s more competition. Fewer reporters. Less time. In the new media age, you only have a few seconds to get the reporter’s attention. Knowing how to effectively pitch your ideas to the media is still one of the most important skills to have because it can help make a […]
It’s no secret that one of the goals of PR is to get your company’s executives and experts quoted in articles. You want it, your company wants it and your PR firm wants it. Having your executives seen as expert sources in the media’s eyes should be an integral part of your communications plan, as […]
The phrase “no comment” came into popular use after the usually eloquent Winston Churchill uttered those words to a reporter’s question about his visit to Hitler’s bunker in 1946. While the phrase has retained the same literal definition, it has taken on a connotation that suggests deception, duplicity or disregard. So what do you do […]
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
