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2016 – Most Popular Professional Service Firm Posts

Posted Dec. 28th 2016

Posts detailing findings of our proprietary SMUPS (Social Media Use by Professional Services) study, were among our top five most popular professional service firms posts in 2016. Among the most-viewed of our SMUPS social media study posts of 2016 were: 1) Infographic: Top Five Social Media Mistakes of Professional Service Firms 2) Five Social Media […]

Meet the Media: Tom Murphy, Senior Editor at WardsAuto

Posted Apr. 5th 2016

What’s the top story you’re working on right now? As an editorial staff, we are near the end of evaluating 47 vehicles for the 2016 Wards 10 Best Interiors competition. It’s not just a matter of, ‘Oh I like these seats’ or ‘these cupholders are awful.’ We figuratively tear apart all the vehicles, scoring them […]

Are Professional Service Firms Fully Leveraging the Power of Facebook?

Posted Mar. 18th 2016

Facebook is arguably the most powerful social media platform going, with 1.59 billion monthly active viewers. And while most (92 percent) of the 25 top Detroit professional service firms – as ranked by Crain’s Detroit Business – have Facebook pages, many are failing to leverage its power to boost awareness and engagement for their brands. […]

Five Social Media Hacks for Professional Service Firms in 2016

Posted Jan. 15th 2016

Based on our study of how top Detroit firms – including law, accounting, engineering, architectural and staffing firms – used social media in 2015, there are five simple things that can boost the effectiveness of professional service firms’ social media efforts in the year ahead. (The study, “Social Media Use by Professional Services” or SMUPS™, […]

Let’s Get Visual! Automotive Supplier Social Media Posts Need More Visuals

Posted Nov. 25th 2015

With the human brain able to process visual content 60,000 times faster than text, it’s a no brainer that visual content can be more effective than words. For that reason, about 90 percent of the information sent to our brain is visual. And almost every major social network, including Facebook, Twitter and LinkedIn, have recognized […]

Many Professional Service Companies’ Social Media Posts Lack Visuals

Posted Nov. 13th 2015

It’s no secret that everyone reads visuals. We’re wired to take in visual content faster and more effectively than words. For that reason, about 90 percent of the information sent to our brain is visual. Yet, based our recent study of 25 top metro-Detroit professional services companies, most of these organizations’ posts are missing a […]

Infographic: Top 5 Auto Supplier Social Media Mistakes

Posted Feb. 23rd 2015