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As communicators, many of us have been hard at work during the COVID-19 crisis to ensure our key stakeholders receive the critical information they need. With much of this first wave of crisis communication closing out, we find ourselves looking for mid-COVID communication ideas that fit this emotionally raw environment. With negative news all around […]
This past year, we offered valuable insight, tips and tricks for the automotive industry through our blogs. As the year wraps up, we put together a list of the 10 most popular blogs posted in 2018 to help start 2019 off on the right foot. Here is a list of our Top 10 Blog Posts […]
The problem with automotive blogs is that there are so many, you can’t possibly follow them all. One recent post we found, the “Top 100 Auto Blogs Every Car Enthusiast Must Read”, helped cull the list down a bit, but it’s still pretty unmanageable … and very consumer-focused. So, for the busy executive who works […]
Reporters’ Duties Growing with Social/Digital; Creating New PR Opportunities Journalists are facing increasingly intense pressure to produce multimedia stories and to build engagement for their stories on social media, according to a recent Public Relations Global Network (PRGN) survey of more than 110 journalists around the world. And these changes are creating new opportunities for […]
Our last two blogs posed some questions to consider before getting started with your PR program. Another often overlooked item is your website. Consider: Is it ready for the increased traffic that a proactive PR program might generate? And, once you have your audience engaged and looking around your website, will it help you generate […]
Where your company or brand shows up via online search engine results has never been more important. With nearly every company offering accessibility and outreach via its website and social media accounts – and with the majority of people searching for contacts, services and products online – the competition to stand out from the online […]
Most journalists around the globe have the same basic goal – to get the story. But HOW and WHERE they do research on the CEO prior to an interview varies widely, especially depending upon what part of the world they’re working in, according to our partners in the Public Relations Global Network (PRGN – www.prgn.com). […]
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Our recent Social Media and Automotive Supplier Habits™ 2.0 (SMaASH™ 2.0) study of the top 25 North American automotive OEM suppliers showed that suppliers have stepped up their social media game in the past year. Among the highlights: • More suppliers are embracing social media – The most popular social media channels where leading auto […]