880 W. Long Lake Road Suite 225
Troy, Michigan 48098
P: 248.269.1122
E: bianchipr@bianchipr.com
The jingle of bells, the clinking of glasses, the festive décor … the cocktail meatballs that you’ve probably eaten too many of. It seems we’ve only just blinked and now the season is upon us once again: the season of the company / office holiday party. These gatherings, a classic mainstay of the workplace calendar […]
What types of story ideas are at the top of your radar? It’s election season. That means taking a look at the broad policy issues, and candidates’ platforms, and disseminating what that means to the local economy. Right now, there are a lot of conversations around free trade agreements, immigration, etc. That said, my beats […]
While many professional service firms have rushed to use LinkedIn, Facebook, Twitter and YouTube in their business-to-business content marketing strategy, many don’t know how their efforts compare to those of their peers. To help those firms understand how their efforts stack up … and what the greatest opportunities for improvement are … we analyzed three […]
Engagement is the immediate goal for most professional service firms’ social media presence. Law firms, architects, staffing companies and more go to great lengths to measure and analyze engagement with likes, favorites, shares, retweets, reach, clicks and other metrics. Yet only a small share of professional service firm posts are the type that actually encourage […]