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‘Tis the Season: 5 Tips to Giving Your Best Speech at the Holiday Party

Posted Nov. 25th 2019

The jingle of bells, the clinking of glasses, the festive décor … the cocktail meatballs that you’ve probably eaten too many of. It seems we’ve only just blinked and now the season is upon us once again: the season of the company / office holiday party. These gatherings, a classic mainstay of the workplace calendar […]

Meet the Media: Dustin Walsh, Senior Reporter at Crain’s Detroit Business

Posted Apr. 12th 2016

What types of story ideas are at the top of your radar? It’s election season. That means taking a look at the broad policy issues, and candidates’ platforms, and disseminating what that means to the local economy. Right now, there are a lot of conversations around free trade agreements, immigration, etc. That said, my beats […]

Top Blog Posts on Social Media for Professional Service Firms

Posted Feb. 5th 2016

While many professional service firms have rushed to use LinkedIn, Facebook, Twitter and YouTube in their business-to-business content marketing strategy, many don’t know how their efforts compare to those of their peers. To help those firms understand how their efforts stack up … and what the greatest opportunities for improvement are … we analyzed three […]

Most Professional Service Social Media Posts Fail the Interactivity Test

Posted Oct. 23rd 2015

Engagement is the immediate goal for most professional service firms’ social media presence. Law firms, architects, staffing companies and more go to great lengths to measure and analyze engagement with likes, favorites, shares, retweets, reach, clicks and other metrics. Yet only a small share of professional service firm posts are the type that actually encourage […]

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