880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
Marketing communicators are fighting the battle of their careers, trying to defend their budgets amidst the global economic downturn driven by the COVID pandemic. As any student of the martial art of judo knows, it’s painful and often fruitless to try to resist an attack. It’s more effective to go with the attack but channel […]
You started 2020 with a nice marketing budget and some great plans. But as boxer Mike Tyson once noted: “Everyone has a plan until they get punched in the mouth.” The COVID19 pandemic has punched virtually all marketers in the mouth. Your boss has asked you to cut your marketing budget drastically – perhaps by […]
Jim Bianchi, president of Bianchi Public Relations, was recently interviewed by online reputation management firm Reputation Rhino for its public relations and crisis communications expert series. You can find the complete interview below. The post originally appeared here. With more than 35 years of experience on both the corporate and agency sides, Jim is a […]
Walk the talk – it is something every leadership expert recommends. Being a good leader is not just about saying the right things, it is also about doing the right things. It is about leading by example. But sometimes, leaders either inadvertently or intentionally misstep. For example, take the recent visit of Vice President Mike […]
Companies around Detroit, throughout Michigan and across the country are planning and implementing new safety practices, protocols and set-ups to help protect employees as they plan for the re-start of their operations. They are conducting deep cleaning, reconfiguring production line and office layouts to accommodate responsible social distancing, setting up disinfecting stations and schedules, implementing […]
Here in Detroit, automakers and their suppliers are hard at work tackling the logistics that will enable the North American auto industry to start rolling re-starts of production in the weeks ahead. And many other companies in other sectors are doing the same, watching the auto industry for some cues on best practices in safe, […]
The COVID-19 pandemic has certainly turned the business world upside down. Communications professionals have had quite the challenge laid before them. Despite a constantly changing business environment, regional and cultural differences and a variety of other obstacles that have come their way, communications professionals have been working harder than ever behind the scenes to keep […]
As communicators, many of us have been hard at work during the COVID-19 crisis to ensure our key stakeholders receive the critical information they need. With much of this first wave of crisis communication closing out, we find ourselves looking for mid-COVID communication ideas that fit this emotionally raw environment. With negative news all around […]
With COVID-19 “stay at home, stay safe, save lives” orders now firmly in place nearly everywhere, those that are working from home are finding themselves using one of a variety of video meeting services such as Skype, Zoom, WebEx, Abobe Connect, Microsoft Teams and others to stay connected and accomplish day-to-day business activities. Here are […]
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
