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BPR’s Top 25 PR Projects: #13 Yanfeng Automotive Interiors West Coast Media Event (2016)

In a world where vehicles will one day drive themselves, how does a new supplier set itself apart as a leader in autonomous vehicle interior design and development?

Yanfeng Automotive Interiors, the world’s largest supplier of automotive interiors and a joint venture established in 2015, set out to do just that by offering a sneak peek of its Innovation Demonstrator (ID15) concept car for auto, business and consumer media on the West coast.

The ID15 concept is the company’s vision of driving comfort in 2025 and features over 30 technologies and innovations that will improve interior comfort and convenience in autonomous driving.

To help showcase its leadership in autonomous vehicle interior design and development, YFAI hosted a special “invite only” event at two locations in California, where media were invited to get an exclusive glimpse at its ID15 concept.

Our targeted media relations efforts generated 33+ million media impressions in key local outlets such as ABC TV, The San Francisco Chronicle, San Francisco Gate and CNET Road Show … and helped introduce YFAI innovation to a leading marketplace.

(Special thanks to Debbie Ortisi, executive director of communications for Yanfeng Automotive Interiors, for allowing us to work on this special event.)

BPR’s Top 25 PR Projects is a biweekly profile highlighting some of our favorite client projects, as we commemorate Bianchi PR’s 25th year in business.