Bianchi Biz Blog

How North American Journalists Prepare for CEO Interviews

Posted Apr. 10th 2015

Not all journalists are the same, but a recent survey offers some new insights on how some North American journalists prepare for, and conduct, an interview with a corporate CEO. As a communications professional, knowing a journalist’s preparations and preferences can help you better prep your CEO for the best possible interview outcome. Key findings […]

Are Auto Suppliers Focusing Too Much on Twitter?

Posted Mar. 13th 2015

Twitter is a popular social media platform for the top North American OEM automotive suppliers. In fact, 80 percent of them use it and further, 48 percent of all social media updates posted by auto suppliers over a six-month span were posted on Twitter, as opposed to LinkedIn, Facebook or YouTube. That seems logical, as it’s […]

The Top 5 Auto Supplier Social Media Mistakes

Posted Feb. 23rd 2015

How was your company’s social media engagement last year? Was it better – or worse – than your North American automotive supplier competitors and peers? And more important, how can you make your social media more effective this year?  Our proprietary study of how the top 25 North American automotive OEM suppliers used social media […]

Infographic: Top 5 Auto Supplier Social Media Mistakes

Posted Feb. 23rd 2015

Finding the Best Automotive PR Firm for Your Company

Posted Feb. 18th 2015

If you Google the terms “automotive PR firm,” you’ll get more than 1.1 million results – and those listed on the first pages of search results might be there because they are great at SEO, not necessarily because they have significant automotive expertise. To help you wade through potential candidates in your automotive PR agency […]

5 Hacks to Boost Auto Supplier Social Media Engagement

Posted Feb. 4th 2015

Looking to boost engagement with your social media followers in 2015? Our proprietary study of how the top 25 North American automotive OEM suppliers used social media last year uncovered many actionable insights that can help you make your social media efforts more effective this year. Here are the top five fixes that automotive suppliers […]

PR Lessons from What Did Jesus Drive?

Posted Jan. 28th 2015

Former Ford and Chrysler PR executive Jason Vines’ new book, What Did Jesus Drive?, is more than an entertaining, candid chronicle of some of the biggest PR crises in the auto industry. It’s also a study and sharing of the mistakes made and lessons learned around these crises. And more importantly, it is a primer […]