Bianchi Biz Blog

10 Takeaways from the 2015 Wards Auto Interiors Conference

Posted May. 18th 2015

Our team attends 40+ automotive events each year to better understand the industry’s trends and issues, as well as to support speakers and conduct media interviews. Here are some of our takeaways from the recent record-setting Wards Auto Interiors Conference at Detroit’s Cobo Center. 1) Compact utility vehicles (CUVs or “cute utes”) will account for […]

How European Journalists Approach CEO Interviews

Posted Apr. 24th 2015

One of the biggest dangers facing CEOs who engage in international media relations is the failure to understand how journalistic practices vary from one continent – or country – to another. To help CEOs and their communications executives understand how journalists in Europe prepare for, and conduct, CEO interviews, the Public Relations Global Network (www.prgn.com) […]

How North American Journalists Prepare for CEO Interviews

Posted Apr. 10th 2015

Not all journalists are the same, but a recent survey offers some new insights on how some North American journalists prepare for, and conduct, an interview with a corporate CEO. As a communications professional, knowing a journalist’s preparations and preferences can help you better prep your CEO for the best possible interview outcome. Key findings […]

Are Auto Suppliers Focusing Too Much on Twitter?

Posted Mar. 13th 2015

Twitter is a popular social media platform for the top North American OEM automotive suppliers. In fact, 80 percent of them use it and further, 48 percent of all social media updates posted by auto suppliers over a six-month span were posted on Twitter, as opposed to LinkedIn, Facebook or YouTube. That seems logical, as it’s […]

The Top 5 Auto Supplier Social Media Mistakes

Posted Feb. 23rd 2015

How was your company’s social media engagement last year? Was it better – or worse – than your North American automotive supplier competitors and peers? And more important, how can you make your social media more effective this year?  Our proprietary study of how the top 25 North American automotive OEM suppliers used social media […]

Infographic: Top 5 Auto Supplier Social Media Mistakes

Posted Feb. 23rd 2015

Finding the Best Automotive PR Firm for Your Company

Posted Feb. 18th 2015

If you Google the terms “automotive PR firm,” you’ll get more than 1.1 million results – and those listed on the first pages of search results might be there because they are great at SEO, not necessarily because they have significant automotive expertise. To help you wade through potential candidates in your automotive PR agency […]