880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
More than 50 percent of the posts made on social media by automotive suppliers are focused on themselves, according to our recent Social Media and Automotive Supplier Habits™ 2.0 (SMaASH 2.0) study of the top 25 North American automotive OEM suppliers. Given that the golden rule of social media is: for every one post about […]
While not all journalists are the same, a recent survey by our global PR agency network offers some interesting insights on how some North American journalists prepare for, and conduct, an interview with a corporate CEO. As a communications professional, knowing a journalist’s preparations and preferences can help you better prepare your CEO for the […]
Engagement is the immediate goal for most professional service firms’ social media presence. Law firms, architects, staffing companies and more go to great lengths to measure and analyze engagement with likes, favorites, shares, retweets, reach, clicks and other metrics. Yet only a small share of professional service firm posts are the type that actually encourage […]
When it comes to credibility, a third party endorsement such as media coverage is hard to beat. Media coverage is perceived to reflect an unbiased, objective perspective from the press, resonating in a much more authentic way with your key audiences. A recent study by Nielsen reported that third-party articles in trusted media outlets is […]
Professional service organizations are not taking full advantage of the power and reach of LinkedIn, the world’s largest professional network with 350+ million members (and adding two more across 200 countries and territories per second.) While LinkedIn is viewed as the most important social network for business people – ahead of blogs, Facebook, Twitter, YouTube […]
Despite making solid progress in the use of social media, many of North America’s top automotive OEM suppliers are still making critical mistakes that hinder the effectiveness of their efforts, based on our second annual SMaASH 2.0™study. “Social Media and Automotive Supplier Habits 2.0™” analyzed social media usage by the top 25 North American automotive […]
A recent study by Nielsen showed that “expert” content – third-party articles in trusted media outlets –is the most effective source of information impacting people in all stages of the purchase process. Nielsen said, on average, earned media coverage lifted brand familiarity 88 percent more than branded content and 50 percent more than user reviews. […]
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
