880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
What’s the top story you’re working on right now? The fun thing (and the challenging thing) about being in radio is the top story at 1 PM can become totally unimportant at 1:15, when something else breaks. We’re in one of those times when there’s not a big overriding auto story (GM/Toyota Recalls, GM/Chrysler […]
Our recent Social Media and Automotive Supplier Habits™ 2.0 (SMaASH™ 2.0) study of the top 25 North American automotive OEM suppliers showed that suppliers have stepped up their social media game in the past year. Among the highlights: • More suppliers are embracing social media – The most popular social media channels where leading auto […]
Twitter is a popular social media platform for the top Detroit-area professional service firms. In fact, all of the 25 top firms we studied use it. And 58 percent of all 8,300 social media updates posted by those firms over a three-month span were posted on Twitter, as opposed to LinkedIn, Facebook or YouTube. At […]
Most auto suppliers claim that audience engagement and connection are the immediate goals for their social media posts. Beyond that, they want to increase awareness, improve brand reputation and ultimately drive conversion or sales. And they go to great lengths to measure engagement – counting likes, follows, favorites, shares, retweets, reach, clicks and other metrics. […]
While many professional service firms have rushed to use LinkedIn, Facebook, Twitter and YouTube in their business-to-business content marketing strategy, many don’t know how their efforts compare to those of their peers. To help those firms understand how their efforts stack up … and what the greatest opportunities for improvement are … we analyzed three […]
What are the most important factors considered when a journalist evaluates a CEO during a media interview? According to study results shared by our partners around the world in the Public Relations Global Network — PRGN — it all depends where the interview is happening. A survey of journalists around the world showed that overall, […]
Auto suppliers have made significant progress with social media in the past year, according to our second annual study – Social Media and Automotive Supplier 2.0™ (SMaASH 2.0™) – of the top 25 North American automotive OEM suppliers (as ranked by Automotive News). We’ve found that suppliers have dramatically built their audience across social media […]
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
