Bianchi Biz Blog

Learn How Your Social Media Efforts Compare to Your Competitors at SMPS-Michigan Event

Posted Apr. 8th 2016

To help Detroit-area professional service firms benchmark and improve their social media marketing efforts, Bianchi Public Relations, Inc. will discuss its proprietary study of 25 top Detroit firms – “Social Media Use by Professional Services (SMUPS™)” – at a special event hosted by the Society for Marketing Professional Services – Michigan Chapter (SMPS) on April […]

Meet the Media: Tom Murphy, Senior Editor at WardsAuto

Posted Apr. 5th 2016

What’s the top story you’re working on right now? As an editorial staff, we are near the end of evaluating 47 vehicles for the 2016 Wards 10 Best Interiors competition. It’s not just a matter of, ‘Oh I like these seats’ or ‘these cupholders are awful.’ We figuratively tear apart all the vehicles, scoring them […]

The Top 8 Tips for CEOs on International Media Interviews

Posted Apr. 1st 2016

There are eight ways CEOs can help ensure their media interviews have the best possible outcome when dealing with North American and European journalists, according to study results shared by Bianchi Public Relations and its partners in the Public Relations Global Network — PRGN — (http://bit.ly/18DOK4t). 1) Know what the media have been saying about […]

Meet the Media: Brent Snavely, Auto Reporter at The Detroit Free Press

Posted Mar. 29th 2016

What’s the top story you’re working on right now? The top story I am working on right now is the evolution of Fiat Chrysler Automobiles. FCA announced changes to its strategic plan in late January. Those changes included a decision to eventually stop producing the Dodge Dart and the Chrysler 200. Meanwhile, the company will […]

Seven Ways Auto Suppliers Can Supercharge Their Social Media Impact

Posted Mar. 24th 2016

While many of North America’s top automotive OEM suppliers have increased and improved upon their use of social media in the past year, they can kick up the horsepower of their social media programs by following seven simple tips. Our second annual proprietary study, “Social Media and Automotive Supplier Habits 2.0™” (SMaASH 2.0™), analyzed social […]

Are Professional Service Firms Fully Leveraging the Power of Facebook?

Posted Mar. 18th 2016

Facebook is arguably the most powerful social media platform going, with 1.59 billion monthly active viewers. And while most (92 percent) of the 25 top Detroit professional service firms – as ranked by Crain’s Detroit Business – have Facebook pages, many are failing to leverage its power to boost awareness and engagement for their brands. […]

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