880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
What’s the top story you’re working on right now? GE’s digital factory. The company is talking about factories as a service. That means renting plant technology to manufacturers the same way GE rents jet engines to airlines. The vendor takes full responsibility for the optimization of plant equipment and the manufacturer doesn’t have to employ […]
Facebook may be the most powerful social media platform around, with nearly 1.5 billion monthly active viewers. Perhaps that’s why 84 percent of the top 25 North American OEM automotive suppliers have Facebook pages. The question is: Are they leveraging that presence effectively to boost awareness and engagement for their brands … or are they […]
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What’s the top story you’re working on right now? Our parent company, Crain Communications, is celebrating its 100th anniversary. Each publication is doing a special report focused on family run operations within their industry. Ours will run in the May 16 edition of Rubber & Plastics News. Tell us about your dream assignment. The assignments […]
Even though the Internet and digital communications are making the world smaller and driving some commonality in practices, the world of journalism is anything but unified in cultural habits, preferences and approaches. According to our global partners in the Public Relations Global Network (PRGN), who surveyed more than 200 journalists across Europe and North America, […]
There’s no doubt that Twitter is a powerful and popular social media platform. That popularity extends into the auto supply chain, too. In fact, our recent SMaASH 2.0 study shows that 88 percent of the top 25 North American automotive suppliers use Twitter … and many of them use it a lot. We found that […]
What types of story ideas are at the top of your radar? It’s election season. That means taking a look at the broad policy issues, and candidates’ platforms, and disseminating what that means to the local economy. Right now, there are a lot of conversations around free trade agreements, immigration, etc. That said, my beats […]
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
