880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? I’m in the enviable position of being able to write about whatever catches my eye and seems to need further exploration. I’m managing a small team of reporters and writing, so I don’t write every […]
Following Northrop Grumman’s purchase of TRW Inc. in 2002 and the subsequent spinoff of TRW’s automotive unit in March 2003, we helped the new TRW Automotive position itself as an independent, focused automotive supplier and global leader in auto safety technology. Challenges: Crowded supplier space and an ultra-competitive market marked with larger competitors. Private equity […]
When a reporter evaluates a CEO during a media interview, do you know what the most important factors being considered are? According to survey results shared by our partners around the world in the Public Relations Global Network — PRGN (www.prgn.com) — it often depends on the journalist’s nationality. The PRGN survey of journalists in […]
Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? The talent wars between automotive and Silicon Valley; the role technology companies will play in the OEM space; OEMs trying to reinvent themselves as ‘mobility companies’ and how that’s working out for them. Tell us […]
Our August 12 blog post, 8 Questions to Ask in Your PR Agency Search, is still getting a large number of views, so it seems many people are struggling with the challenge of selecting the right PR firm. So, based on our experience on both the client and the agency sides, we’d like to offer […]
Challenge: Helping a then little-known sealing joint venture between a German company and a Japanese company communicate the benefits of its lean manufacturing program, when almost no supplier in North America was actually practicing lean production. Approach: Start with a media audit to gauge awareness and opportunities, then move into media relations — starting with a […]
By popular demand, here is a list of links to our recent Meet the Media profiles: Meet the Media: Mike Wayland, Automotive Reporter at The Detroit News Meet the Media: Lindsay Brooke, Editor in Chief, Automotive Engineering International (SAE International) Meet the Media: Jerry Hirsch, Editor at […]
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
