Bianchi Biz Blog

2016 – Most Popular Meet the Media Posts

Posted Dec. 27th 2016

Our “Meet the Media” mini-profiles of key journalists with whom we work has become one of our most popular features. Among the most-viewed of our MTM profiles of 2016 were: • Brent Snavely, Detroit Free Press – http://bit.ly/2hqMt6f • Mike Wayland, Detroit News – http://bit.ly/2hZuYJo • Jeff Gilbert, WWJ-AM 950 – http://bit.ly/2ia3j96 • Dustin Walsh, […]

Tips on Picking an Interview Location

Posted Dec. 22nd 2016

Location! Location! Location! Location is crucial to success in the real estate world … and it can also be key to your CEO’s next media interview by helping to create the right impression with the journalist. According to study results shared by our partners in the Public Relations Global Network — PRGN — the top […]

BPR’s Top 25 PR Projects: #9 TRW Launches Electrically Assisted Steering with Mario Andretti (1997)

Posted Dec. 21st 2016

Challenge: How do you get busy auto executives and automotive reporters to spend a half-day hearing about and test-driving a new electric steering system … in the dead of winter in Detroit? You make the event extra special by putting the world’s greatest race car driver of all time, Mario Andretti, on your team – […]

Bianchi PR’s 2016 Meet the Media Profiles Recap

Posted Dec. 20th 2016

Here’s a list of links to our recent Meet the Media profiles: John Stoll, Detroit Bureau Chief at The Wall Street Journal David Cullen, Executive Editor at Heavy Duty Trucking Chris Paukert, Managing Editor at Roadshow by CNET Sharon Carty, Reporter and News Editor at Automotive News Laura Putre, Staff Writer at IndustryWeek  

BPR’s Top 25 PR Projects: #8 Anheuser-Busch Bud Bowl (2006)

Posted Dec. 8th 2016

When one of the world’s leading consumer brands wanted on-the-ground media relations support in Detroit for its Bud Bowl Concert Series, they could have had any firm they wanted. They picked Bianchi PR. For three nights, Anheuser-Busch brought life back to the six-years-shuttered Tiger Stadium, erected its own concert club on the infield and hosted […]

Five Tips for Selecting a Crisis Spokesperson

Posted Dec. 2nd 2016

Sooner or later, every firm will have to deal with some bad news. And who speaks on your firm’s behalf in these bad news situations can be just as important as what is said … maybe more important. Don’t automatically rely on the top communications executive or the CEO. They may not be the right […]

BPR’s Top 25 PR Projects: #7 TRW VSSI & Michigan State Police – Trooper Bucklebear Campaign (1998-99)

Posted Nov. 23rd 2016

When seat belts and airbags are among your major products, how do give back to the community and help save lives? You work with the State Police to develop a program that will educate the next generation of drivers about vehicle safety and the importance of using seat belts – the most important automotive safety […]

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