880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
Sooner or later, every firm will have to deal with some bad news. And who speaks on your firm’s behalf in these bad news situations can be just as important as what is said … maybe more important. Don’t automatically rely on the top communications executive or the CEO. They may not be the right […]
When seat belts and airbags are among your major products, how do give back to the community and help save lives? You work with the State Police to develop a program that will educate the next generation of drivers about vehicle safety and the importance of using seat belts – the most important automotive safety […]
Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? Autonomous vehicles have taken the place of electric vehicles and bail outs, and all the things that we’ve paid attention to for several years leading up to Google (are) making more noise in the autonomous […]
Even though digital communications are making the world smaller and driving some commonality in practices around the globe, the practice of journalism is anything but unified in terms of approaches, l habits and preferences. According to our global partners in the Public Relations Global Network (PRGN – www.prgn.com), who polled some 215 reporters working across […]
When chemistry giant BASF needed assistance promoting its annual car color outlook and trend show, Bianchi PR was just the firm for the job. Having accumulated several years of experience helping another supplier with their car color expertise story, we knew what it would take to get key media attention for BASF’s color design experts […]
Despite the best of preparation by the PR professional, sometimes offenses by a CEO during a media interview can have a negative impact on the resulting media coverage – causing damage to the CEO’s and the firm’s images, and perhaps even undermining the firm’s prospects for future positive coverage. Worse yet, often these offenses are […]
For the past nine years, Johnson Controls employees have rolled up their sleeves to help create a greener city alongside Detroit-area students who are part of the Detroit Environmental Leadership Program (ELP). The Detroit ELP is a six-week program, sponsored by Johnson Controls in partnership Detroit’s Student Conservation Association, in which students work on projects […]
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
