880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
In a world where vehicles will one day drive themselves, how does a new supplier set itself apart as a leader in autonomous vehicle interior design and development? Yanfeng Automotive Interiors, the world’s largest supplier of automotive interiors and a joint venture established in 2015, set out to do just that by offering a sneak […]
Post by Jim Bianchi, APR, President Companies want to get maximum value from their PR firms and in that quest for value, when selecting PR firms, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I […]
Dave Zoia is executive director-content at WardsAuto where he oversees the editorial team and is responsible for all editorial content at WardsAuto. His duties include planning stories and assigning staff to events coverage, editing copy, managing the website daily and overseeing production of e-newsletters and other editorial products. Dave is also in the mix when […]
Industry consolidation, increasing client demands, more intense competition and diminishing loyalty of partners – these are just some of the obstacles professional service firms face daily. All of these factors make marketplace differentiation and reputational protection— two key benefits of a targeted public relations program – more important, and more difficult, than ever. In the […]
Each year, companies that manufacture automotive coatings release data surrounding car color popularity and future car color trends. Being one of those companies, PPG Industries had knowledgeable, in-depth research to share … but its message was getting lost due to tardiness in announcing its findings later than its competitors. The fun and interesting topic […]
(We are not a law firm and we do not offer legal advice. But we offer this warning …) If you search the web for “free” stock photos to use in your blogs, newsletters or websites, read the terms of use very carefully and follow the requirements to the letter … or else risk the […]
Craig Trudell is Bloomberg News Detroit Bureau’s new U.S. automotive team leader. He had been editor of Asia auto coverage for Bloomberg News in Tokyo. He joined Bloomberg in January 2010 and reported on Chrysler, Ford and GM from Detroit for three and a half years. 1. Without revealing any secrets, can you tell us […]
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
