880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
(We are not a law firm and we do not offer legal advice. But we offer this warning …) If you search the web for “free” stock photos to use in your blogs, newsletters or websites, read the terms of use very carefully and follow the requirements to the letter … or else risk the […]
Craig Trudell is Bloomberg News Detroit Bureau’s new U.S. automotive team leader. He had been editor of Asia auto coverage for Bloomberg News in Tokyo. He joined Bloomberg in January 2010 and reported on Chrysler, Ford and GM from Detroit for three and a half years. 1. Without revealing any secrets, can you tell us […]
Based on the most recent PRGN (www.prgn.com) survey of journalists in North America and Europe, there are eight things CEOs (and their PR people) can do to optimize their media interviews. The CEO should: 1) Know what the media have been saying about the CEO and your company, as this is a key pre-interview research […]
While digital communications are making the world smaller and driving some commonality in practices, the world of journalism is anything but unified in cultural habits, preferences and approaches as geography changes. According to our global partners in the Public Relations Global Network (PRGN), who surveyed more than 200 journalists across Europe and North America, while […]
When Universal Technical Institute wanted to make a splash with the opening of its NASCAR Technical Institute – the country’s first technical training school that combines a complete automotive technology program with NASCAR-specific motorsports curriculum – it raced to Bianchi PR for help. To help open the 146,000-sq.ft. facility in Mooresville, North Carolina – the […]
Do you know the single most important factor when a journalist evaluates a CEO when conducting a media interview? We do … According to a study by our partners in the Public Relations Global Network — PRGN — it depends. Our survey of journalists around the world showed that overall, most journalists rank the CEO’s […]
When Accuride Corporation, a leading supplier of components to the global commercial vehicle industry, wanted to have an impact at the 2016 Heavy Duty Aftermarket Week (HDAW) show in Las Vegas, they contacted Bianchi PR to help. The Challenge: Accuride had several important announcements to make … and also several things to prove, at its […]
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
