Bianchi Biz Blog

BPR’s Top 25 PR Projects: #19 Yanfeng Automotive Interiors at NAIAS (2017)

Posted May. 11th 2017

Taking the stage at the 2017 North American International Auto Show for the first time as Yanfeng Automotive Interiors, the world’s largest supplier of automotive interiors and a joint venture established in 2015, the company wanted to make a splash. The challenge: how to stand out in a competitive crowd at a show that’s geared […]

Meet the Media: Paul Heney, Editorial Director at Design World / WTWH Media

Posted May. 2nd 2017

Paul is a dynamic editor, writer and public speaker with more than 20 years experience in b2b magazines, online content and editorial management. He is the editorial director for OEM design engineering magazine Design World (www.designworldonline.com) / WTWH Media, helping design engineers parse the flood of information available online today so they can receive critical […]

BPR’s Top 25 PR Projects: #18 Adient’s New Detroit Headquarters Press Conference (2016)

Posted Apr. 27th 2017

When Adient, then a one-month-old spinoff and the world’s largest global automotive seating supplier, was ready to officially announce that it would be the first major auto supplier to establish its headquarters in Detroit in decades, Bianchi PR was ready to assist with the media relations for the press conference. Adient acquired the historic 10-story, […]

Meet the Media: Rod Meloni, Business Editor at WDIV-TV News (NBC Detroit)

Posted Apr. 18th 2017

Emmy award-winning business editor at WDIV-TV where he is responsible for all business, automotive, finance and personal finance coverage, Rod Meloni joined WDIV in 1995 after working as an anchor, reporter and investigative reporter in Saginaw, Michigan and Tampa and Miami, Florida. Currently president of Detroit’s Automotive Press Association, he is the first working journalist […]

BPR’s Top 25 PR Projects: #17 Autonomous Driving News Conference at CES (2017)

Posted Apr. 13th 2017

At CES (formerly known as the Consumer Electronics Show), the largest trade show of its kind in the world with some 177,000 attendees and 4,300 exhibitors spread out over several facilities and 2.5 million square feet of exhibit space, an exhibitor competes for media attention with everything from the latest big screen TVs to virtual […]

6 Lessons from United‘s ‘Re-accommodate’ PR Disaster

Posted Apr. 12th 2017

Although new facts are still coming out – and we may never know the whole story – there’s no question that the forcible removal of a passenger from a United flight on April 9 was the start of a PR disaster for the airline. In less than 48 hours, a video of the man being […]

Where Do Journalists Gather Pre-interview CEO Intel?

Posted Apr. 7th 2017

While journalists around the world have the same basic goal, how they prepare for a media interview with a company CEO varies widely depending upon what part of the world they’re in, according to study results from our teammates in the Public Relations Global Network (PRGN). For example, when preparing to interview a CEO: • […]

SUBSCRIBE TO RSS