880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
If you’ve been doing PR for any length of time, you’ve received a call like this: “Why did that reporter use those market share numbers? I thought you called him after the interview and told him all of that information was off the record.” Executives are sometimes confused about what is fair game for […]
Steve Plumb is the senior editor of AutoBeat Daily, an online outlet providing concise, to-the-point and accurate daily news reports about what really matters in the auto industry. With more than 20 years of experience, he’s covered every aspect of the global auto industry during his career, from new vehicles, advanced technologies and production and […]
In early 2008, Brooks Kushman – a full-service intellectual property and technology law firm – committed to growing its efforts to increase and retain diverse professionals. After conducting research to get a “pulse” on comparable law firms’ diversity efforts, Bianchi PR suggested a targeted media relations campaign. As part of the effort, Bianchi PR took […]
Just a few months after its spin off from Johnson Controls, Adient, the world’s largest global automotive seating supplier, held its first press conference and exhibit at the 2017 North American International Auto Show (NAIAS). Tasked with handling Adient’s media relations for the show, Bianchi PR was up for the challenge of competing for and […]
Guest post by Mark Kerney of Structural Images Mark Kerney has been in the exhibit business for over 35 years and was one of original founders of the company in 1997: “Structural Images is a design / build exhibit house that works with clients from concept to final installation. We create unique one-off 3-D exhibit […]
Chad Livengood is a journalist covering how Detroit is back on the rise after decades of economic, social and political decline at Crain’s Detroit Business. He previously covered Michigan politics and government with an emphasis on in-depth enterprise stories and breaking news from the state Capitol for The Detroit News. What’s the top story you’re […]
Many marketers approach storytelling backwards. They create their story based on the facts, features and benefits they want to convey to the audience … they focus on what they offer, what their expertise is, how their product or service works … then they select or create a platform they’d like to use to tell that […]
880 W. Long Lake Road • Suite 225 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
