Bianchi Biz Blog

13 Things I’ve Learned in the PR Agency Business

Posted Aug. 7th 2017

Post by Jim Bianchi, APR, President  Back in ’92, when I started my PR firm, I had more than a dozen years of PR experience – and more than half of that with another PR agency – so I thought I knew pretty much all I needed to know. I was wrong. Really wrong. And […]

BPR’s Top 25 PR Projects: #25 Munro & Associates BMW i3 Teardown (2015)

Posted Aug. 3rd 2017

In 2015, Munro & Associates launched a deep-dive teardown, costing and benchmark study of the revolutionary BMW i3 urban electric car – the first production vehicle to use carbon fiber extensively. This study was designed to help automakers and suppliers better understand the processes, technologies and costs involved in this revolutionary vehicle. How do you […]

New Technology in Motion (TIM) Detroit Event Could Be Perfect Venue for Auto / Tech Mobility Suppliers

Posted Jul. 28th 2017

Technology start-ups looking to break into the competitive automotive arena, as well as automakers and suppliers looking for partners to help develop the next generation of vehicles, may now have a new gathering place – the Technology in Motion (TIM) Detroit event. Much more focused and specialized than the unwieldy and hugely competitive CES held […]

Meet the Media: Greg Migliore, Editor-in-Chief at Autoblog

Posted Jul. 25th 2017

Greg Migliore is editor-in-chief of Autoblog where he oversees all editorial operations for one of the leading automotive sites.  Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? The next generation of mobility is at the forefront for us. We’re shaping our coverage by […]

BPR’s Top 25 PR Projects: #24 Celebrating Snap-on Tools’ Production Milestone (2007)

Posted Jul. 20th 2017

In 2007, Snap-on Tools, an American designer, manufacturer and marketer of high-end tools and equipment to professional tool users, planned to celebrate a historic milestone at its production plant in Algona, IA. The plant, which had been in operation for more than 50 years, would be producing its two millionth Snap-on tool storage unit. Snap-on […]

Off the Record, Embargoes and Other Media Relations Pitfalls

Posted Jul. 14th 2017

If you’ve been doing PR for any length of time, you’ve received a call like this: “Why did that reporter use those market share numbers? I thought you called him after the interview and told him all of that information was off the record.”   Executives are sometimes confused about what is fair game for […]

Meet the Media: Steve Plumb, Senior Editor at AutoBeat Daily

Posted Jul. 11th 2017

Steve Plumb is the senior editor of AutoBeat Daily, an online outlet providing concise, to-the-point and accurate daily news reports about what really matters in the auto industry. With more than 20 years of experience, he’s covered every aspect of the global auto industry during his career, from new vehicles, advanced technologies and production and […]

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