Bianchi Biz Blog

Bianchi PR’s Top 25 PR Projects

Posted Aug. 9th 2017

Leading up to Bianchi PR’s 25th anniversary, we’ve shared our Top 25 PR Projects, a biweekly profile highlighting some of our favorite client projects. Here’s a recap of all 25. 1. BPR’s Top 25 PR Projects: #1 Freudenberg-NOK Lean Manufacturing Program Rollout (1992) 2. BPR’s Top 25 PR Projects: #2 TRW Automotive spin-off (2003) 3. […]

Bianchi PR’s Meet the Media Recap

Posted Aug. 8th 2017

  By popular demand, here’s a list of our most recent Meet the Media profiles: Meet the Media: Greg Migliore, Editor-in-Chief at Autoblog Meet the Media: Steve Plumb, Senior Editor at AutoBeat Daily Meet the Media: Chad Livengood, Senior Reporter at Crain’s Detroit Business Meet the Media: Terry Costlow, Freelance Writer Meet the Media: Joann […]

13 Things I’ve Learned in the PR Agency Business

Posted Aug. 7th 2017

Post by Jim Bianchi, APR, President  Back in ’92, when I started my PR firm, I had more than a dozen years of PR experience – and more than half of that with another PR agency – so I thought I knew pretty much all I needed to know. I was wrong. Really wrong. And […]

BPR’s Top 25 PR Projects: #25 Munro & Associates BMW i3 Teardown (2015)

Posted Aug. 3rd 2017

In 2015, Munro & Associates launched a deep-dive teardown, costing and benchmark study of the revolutionary BMW i3 urban electric car – the first production vehicle to use carbon fiber extensively. This study was designed to help automakers and suppliers better understand the processes, technologies and costs involved in this revolutionary vehicle. How do you […]

New Technology in Motion (TIM) Detroit Event Could Be Perfect Venue for Auto / Tech Mobility Suppliers

Posted Jul. 28th 2017

Technology start-ups looking to break into the competitive automotive arena, as well as automakers and suppliers looking for partners to help develop the next generation of vehicles, may now have a new gathering place – the Technology in Motion (TIM) Detroit event. Much more focused and specialized than the unwieldy and hugely competitive CES held […]

Meet the Media: Greg Migliore, Editor-in-Chief at Autoblog

Posted Jul. 25th 2017

Greg Migliore is editor-in-chief of Autoblog where he oversees all editorial operations for one of the leading automotive sites.  Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? The next generation of mobility is at the forefront for us. We’re shaping our coverage by […]

BPR’s Top 25 PR Projects: #24 Celebrating Snap-on Tools’ Production Milestone (2007)

Posted Jul. 20th 2017

In 2007, Snap-on Tools, an American designer, manufacturer and marketer of high-end tools and equipment to professional tool users, planned to celebrate a historic milestone at its production plant in Algona, IA. The plant, which had been in operation for more than 50 years, would be producing its two millionth Snap-on tool storage unit. Snap-on […]

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