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Phoebe Wall Howard is an autos reporter at the Detroit Free Press. She writes about the auto industry with an emphasis on Ford Motor Co., the UAW, consumer trends, investor affairs, technology, product launches and executive analysis/profiles. Can you tell us what types of stories, trends or issues are on your radar now? Behind the […]
We asked our PRGN (Public Relations Global Network) partners from around the world to share some advice for PR graduates. Here’s what they had to say: Jorge Martinez, The Conroy Martinez Group, Miami The three things that are most important to us when we hire an entry level person: 1. Experience – we like to […]
Adrienne Roberts is a reporter for The Wall Street Journal, based in the Detroit bureau, covering automotive retail, including dealers, and a group of well-known transplant auto makers (car companies selling in the US but based abroad – e.g., Toyota, Honda and Volkswagen). Can you tell us what types of stories, trends or issues are […]
The RFP – Request for Proposal. When clients are looking for the right PR firm to work with, approximately one-third of all new PR work comes through RFPs. But for many PR agencies and clients alike, RFP is an acronym for Really Frustrating Process. Because it takes a lot of time, effort and expense – […]
Dale Buss is a contributing editor to Chief Executive Magazine and a contributor to Forbes Magazine, Brandchannel, Corporate Board Member, New Nutrition Business, Automotive News, D Business, Philanthropy Magazine and many other publications. He also works with CEOs to tell their stories in book form. And he produces branded content for many companies. Can you […]
The RFP – Request For Proposal. Some love RFPs. Others hate them. They can create a lot of extra work for the client. And for the PR agencies, they can become crowded cattle calls, involving a mélange of mismatched PR firms who get embattled in a lengthy competition to win a new project or account. […]
What is keeping journalists up at night? Recent research from our network of global PR affiliates, the Public Relations Global Network (PRGN) shows that reporters are facing increasing pressure to produce multimedia stories and build engagement for their stories on social media. One-half of the 110+ journalists from around the world surveyed by PRGN say their position […]