Bianchi Biz Blog

Marketing Budget Slashed? Now’s the Time to Double Down on PR

Posted Jun. 11th 2020

You started 2020 with a nice marketing budget and some great plans. But as boxer Mike Tyson once noted: “Everyone has a plan until they get punched in the mouth.” The COVID19 pandemic has punched virtually all marketers in the mouth. Your boss has asked you to cut your marketing budget drastically – perhaps by […]

Jim Bianchi Discusses Crisis Communications with Reputation Rhino

Posted Jun. 10th 2020

Jim Bianchi, president of Bianchi Public Relations, was recently interviewed by online reputation management firm Reputation Rhino for its public relations and crisis communications expert series. You can find the complete interview below. The post originally appeared here.  With more than 35 years of experience on both the corporate and agency sides, Jim is a […]

Meet the Media: Gideon Scanlon, Editorial Director of Media Matters Inc.

Posted Jun. 1st 2020

I am the editorial director of Media Matters Inc. I am responsible for the production of the editorial content for Collision Repair, Canada’s best-read collision industry trade magazine, as well as for Canadian Auto Recyclers, Bodyworx Professional, Canadian Towing Professional, and Collision Quebec. I regularly writes columns and editorials. Can you tell us what types […]

CAR Management Briefing Seminars Goes Virtual for 2020

Posted May. 28th 2020

By Lisa Hart, Senior Vice President, Center for Automotive Research We’re all wrestling with a new normal during the corona virus pandemic.  Business events especially have needed to transform – to continue to serve their purpose of connecting people, ideas and actions to further develop relationships and succeed in showing a return on investment. One […]

7 Essential Tips To Be A Great Podcast Guest

Posted May. 21st 2020

By Jan Griffiths, President & Founder of Gravitas Detroit We are experiencing a podcast boom. Right now, you can find over 850,000 active podcasts and more than 30 million podcast episodes in 100 different languages. Podcast listeners are more likely to engage with a brand on social media and are more attuned to new products […]

Meet the Media: Madeleine Winer, Managing Editor at Tire Review

Posted May. 18th 2020

I am managing editor for Tire Review, a publication of Babcox Media. As managing editor, I report, write and edit articles for print and digital. I also write video scripts and produce Tire Review’s bi-monthly podcast, What’s Treading with Tire Review. Can you tell us what types of stories, trends or issues are on your […]

The Pulse of Automotive Media During the COVID-19 Restart

Posted May. 14th 2020

As automotive companies begin to re-start, we reached out to a few key media editors and friends to get a pulse on what topics they are most interested in covering, who they are most interested in talking to and how we as automotive PR professionals can help them most in the current COVID-19 environment. Here […]

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