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Press events are a crucial tool in any public relations professional’s toolbox, offering a unique opportunity to engage directly with media and shape the narrative around your brand or organization. However, organizing a successful press event requires careful planning, attention to detail and an understanding of media needs. Let’s look at five key components: 1. […]
Can you tell us what types of stories, trends or issues are on your radar now? In addition to our technical education mission, we are working on a number of feature articles and videos discussing industry trends and products with retail shops, volume builders and their suppliers. What elements or characteristics do you look for […]
The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations […]
Some companies struggle to get their story told in the automotive OEM sector. There are many critical, and potentially costly, differences between conducting public relations in the North American OEM automotive and other business-to-business and business-to-consumer sectors. Now while a great PR firm may have the right skill set, without the in-depth market knowledge, the […]
The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations […]
After seeing a 15% boost in senior-level executive attendance in 2024, CES is positioned to dominate the world of tech news once again in 2025. Retaining its crown as the world’s most influential technology event, the potential for automotive and vehicle tech suppliers to make an impact at CES 2025 may be stronger than ever. […]
I’m the founder of Gravitas Detroit, architect of culture change in the automotive industry, author of “AutoCulture 2.0,” and host of the Automotive Leaders Podcast, where the voices and stories of automotive leaders practicing authentic leadership can be heard. Can you tell us a little about your podcast? The podcast is designed to amplify examples […]