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2021 has been a year of resilience and bouncing back from the challenges of the pandemic, supply chain snafus and the “Great Resignation” for many PR and marketing communications professionals. Amidst all the challenges, it’s been amazing to see how our clients, colleagues and peers have prevailed with grace, patience and creativity. This year was […]
When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors. Since then, we have profiled over 125 reporters and journalists who cover the automotive, mobility, Detroit and Silicon Valley […]
It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. This shift is […]
I’m a reporter with Automotive News covering suppliers and electric vehicles. Can you tell us what types of stories, trends or issues are on your radar now? It’s on everyone’s radar now, but I’m extremely interested in the shift to EVs and the way traditional automotive companies and start-ups are adapting to it. I’m excited to […]
Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Why? It’s no wonder marketing communications and PR professionals are frustrated. Amidst this environment, you must ask yourself: Wouldn’t it be a whole lot easier and more predictable to put earned media on […]
David Sickels is the editor of The Buzz and senior editor of Tire Review & Fleet Equipment at Babcox Media. Can you tell us what types of stories, trends or issues are on your radar now? I don’t think there has ever been a more exciting time to be covering the electric vehicle market. Automakers […]
With just over two months left until the show, CES planning is in full swing. With the event going virtual in 2021 and returning to in-person (with proof of vaccination) for 2022, it’s challenging to predict how attendance will exactly turn out. But early indication looks to be positive, especially for automotive and mobility companies. […]