Bianchi Biz Blog

Is a PR Agency Trying to Get You Fired?

Posted Mar. 3rd 2022

Lately, we’ve noticed that a few PR agencies have been trying this pitch to CEOs and CFOs: “Why do you need in-house PR capabilities? We can do a better job for less money. Fire your director of communications and her team and we can save you a bundle. Reduce your fixed costs. Cut your head […]

Meet the Media: Josh Fisher, Executive Editor of FleetOwner

Posted Feb. 21st 2022

I’m the executive editor of FleetOwner magazine and FleetOwner.com. We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. Can […]

Categories:

Swipe Left – Why We’re Probably Not the Right PR Agency for You

Posted Feb. 17th 2022

On the dating app Tinder, some people are disappointed when the person they’re interested in swipes left. It means they aren’t interested. Something’s wrong. There’s not a good match. Buh-bye. As a PR agency that specializes in the B2B automotive and mobility technology space, we get that. We’re not a good fit for every client. […]

Categories:

Meet the Media: Audrey LaForest, Washington, D.C. Reporter for Automotive News

Posted Feb. 7th 2022

I’m the Washington, D.C., reporter for Automotive News, where I cover automotive policy and regulation. That includes pretty much any of the auto-related happenings on Capitol Hill, within the Biden administration and across major industry associations. Can you tell us what types of stories, trends or issues are on your radar now? The topics I […]

Categories:

Meet the Media: Carl Anthony, Managing Editor of Automoblog & AutoVision News

Posted Jan. 24th 2022

I am the managing editor of Automoblog and AutoVision News, two Detroit-based automotive publications.  Automoblog is a consumer-focused website that helps readers understand more about cars and driving. AutoVision News, by contrast, supports those working on Advanced Driver Assistance Systems (ADAS). Most of our readers, be it from an engineering or a marketing background, are […]

Categories:

What Kind of Client Are You?

Posted Jan. 20th 2022

Concerned? Close? Or committed? Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit. In the study, some 1,247 agency clients in […]

Meet the Media: Kurt Nagl, Manufacturing Reporter at Crain’s Detroit Business

Posted Jan. 10th 2022

Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business. Can you tell us what types of stories, trends or issues are on your radar now? Supply chain, supply chain, supply chain. From microchips to Christmas presents, businesses and people are worried about getting stuff. I’m curious to see what happens this winter and […]

SUBSCRIBE TO RSS