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With the Detroit Auto Show recently revealing highlights of the September 2023 show – with more automaker brands participating, a new EV Experience indoor track, added street course ride-and-drives and an inaugural, content-rich Mobility Global Forum – some automotive and mobility suppliers are wondering how they might participate in the revitalized event. With three […]
Bianchi PR & Roop & Co. Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. We at Bianchi Public Relations, a trusted name and hyper-focused specialist in the auto supplier sector for more than 30 years […]
Guest Post by Jan Griffiths, president & founder of Gravitas Detroit In today’s fast-paced and digitally connected world, internal communication has become more critical than ever for automotive suppliers. Engaging employees, fostering a sense of connection, and aligning them with the company’s vision and values are paramount for success. Traditional communication methods alone may not […]
I am the Midwest Bureau Chief freightwaves.com, a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. We report on the four main freight modes: air cargo, ocean shipping, rail/intermodal and commercial trucking. FreightWaves is a 5-year-old startup based in […]
In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles. One event that consistently sets the stage for groundbreaking […]
I’ve been at Automotive News for six months covering auto cybersecurity and mobility finance. It’s a new ground for me. So far, it’s mostly been an enterprise-driven beat but I handle breaking news and spot news as well. During work hours when I’m not reporting, I’m usually on the phone checking in with sources, trying […]
In our last post, we discussed how purchasing executives should consider how a PR agency’s expertise and experience in the client’s industry sector can affect the value they can generate for their company. Generally, the more experience and expertise (and current clients involved) in your sector, the more efficient and effective they can be. That’s […]