Bianchi Biz Blog

Six PR Facts Every Vehicle Technology Supplier Should Know About CES 2024

Posted Sep. 21st 2023

CES is arguably one of the most competitive tech events in the world for journalists and exhibitors alike. Because of this fact, it is important for the vehicle technology providers and automotive mobility suppliers we serve to fully understand the media relations / PR landscape of this massive event for several reasons: Based on our […]

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Meet the Media: Jade Brasher, Senior Editor at FleetOwner

Posted Sep. 11th 2023

I’m the senior editor of FleetOwner, a job I’ve had for just a few short weeks. FleetOwner, part of Endeavor Business Media’s Commercial Vehicle Group, addresses topics such as fleet operations, vehicle maintenance, and industry regulations, and since being in this position I’ve also covered alternative fuels and cybersecurity risks to fleet owners and drivers. […]

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The Power of Earned Media: What You Need to Know

Posted Sep. 7th 2023

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Why is that? With fewer reporters than ever covering the supplier beat, those that are left are being asked to do more in terms of covering broader beats, filing more frequent stories across traditional and digital platforms, […]

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Top Trucking & Off-Highway Podcasts of 2023 for Suppliers

Posted Aug. 31st 2023

When looking for resources to help keep up to date on all things trucking, podcasts are a great go-to. But with a multitude of options available, it can be hard to narrow down the best podcasts to focus your time on. So, we’ve done the research for you. We’ve come up with a list of […]

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Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World

Posted Aug. 21st 2023

I am Editor-in-Chief of Fluid Power World and Senior Editor on Design World. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management […]

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5 CES 2024 Mistakes Mobility Tech & Automotive Suppliers Need to Avoid

Posted Aug. 17th 2023

With CES returning to full, in-person form in 2023 after emerging from its pandemic-impacted virtual and hybrid format, the show is on solid footing to dominate the news once again in 2024. As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is […]

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Meet the Media: Jason Cannon, Chief Editor of Commercial Carrier Journal

Posted Aug. 7th 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). CCJ has been the preeminent publication for trucking fleet managers and executives for more than 112 years. We currently have a wide mix of digital verticals, including a daily newsletter, various supplemental weekly newsletters and several video-based series. My beat includes equipment and maintenance, but I […]

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