Bianchi PR and Public Relations Global Network (PRGN) Continue Global Expansion

Posted Nov. 27th 2017

PR Agencies Added in Brazil, Malaysia and Mexico – Marking 20 Percent Growth over Past Five Years

TROY, Mich. (Nov. 27, 2017) – As both Bianchi Public Relations, Inc. and Public Relations Global Network (PRGN), one the largest international networks of independent public relations agencies, mark their 25^th anniversaries this year, they also welcome three new member firms hailing from Asia, Central America and South America into the network. The firms were inducted into PRGN at the global PR alliance’s recent meeting in Kyoto, Japan.

These additions to the PRGN network – whose membership has grown 20 percent in the past five years to 51 member agencies – extend Bianchi PR’s and PRGN’s reach across six continents and more than 40 countries.

“We welcome the new member agencies to PRGN, and look forward to working with them to serve our clients wherever in the world they need us,” said James A. Bianchi, president of Bianchi PR. “These respected firms bring additional local expertise to the network, and they enhance PRGN’s collective power, gained though more than 50 independent, entrepreneurial agencies worldwide, to help clients build their brands and their businesses.”

“We see real enthusiasm from PR firms around the world in joining the community of agencies that comprise PRGN,” said Christina Rytter, current president of PRGN and managing director / founder of Copenhagen, Denmark-based Scandinavian Communications. “These individuals and their teams are true leaders in their respective markets and countries – smart, forward-looking and highly integrated in how they approach our field today. Their interest, and the continued growth of our network, demonstrates the health and vitality not just of PRGN, but also the independent PR agency market worldwide.”

Rytter added that the growth of PRGN also “is a testament to the depth of knowledge sharing, business opportunity and personal relationships cultivated across our network.”

Three New Members for a Growing Roster

The three agencies welcomed to PRGN during the Kyoto, Japan network meeting are:

• Another Company (Mexico, Colombia, Panama) – Another Company is the top independent PR and communications agency in Mexico with offices in Colombia and Panama. The company and its people are always evolving and looking to create cutting-edge content strategies that break paradigms and truly connect brands, media and customers. Another Company offers a team of passionate professionals specialized in different business units and services with strong expertise in the Latin American market. Clients include some of the world’s top Fortune 500 companies looking to do business in Mexico and beyond. Examples are Waze, Hubspot, Calvin Klein, SAP, Tim Hortons, Adidas Group, Prada, Peninsula Hotels and others.
• Perspective Strategies (Kuala Lumpur, Malaysia) – Perspective Strategies is a full-fledged strategic communications and issue management firm with services in public affairs, brand communications and stakeholder engagement. The firm’s expertise is built on years of experience of working in a comprehensive range of industries and businesses. Perspective’s team has strong credentials in corporate reputation, investor relations, brand and marketing communications as well as communications capabilities building for clients. Clients include key government agencies, publicly listed companies and multinational brands such as the East Coast Economic Region Development Council, the Malaysia Digital Economy Corporation, PETRONAS and Durex, among others.
• SMARTPR (São Paolo, Brazil) – Established in 2002, with expertise in communications, advertising, public relations, journalism and design, SMARTPR is an independent PR firm in Brazil with a proven track record of assisting clients by developing long-term relationships with stakeholders such as journalists, influencers, business-to-business communities, employees and consumers. Above all, the people within the firm are business consultants with a special ability to drive results through content and relationships. Clients include Expedia, BuzzFeed, Waze, Amazon Web Services, Logitech, Pinterest and Level 3, among others.

A Deeply Connected Network

PRGN partners meet twice a year in cities around the world to discuss best practices, find new ways to collaborate and develop global business partnerships – as well as forge meaningful personal relationships.

Each member agency is an independent, owner-operated public relations and marketing communications firm that shares expertise and resources, while providing broad-based comprehensive communications strategies to a diverse array of clients. PRGN agencies provide worldwide coverage for businesses looking for either in-market / on the ground expertise or a more cohesive and accountable multi-market / multi-country solution. PRGN agencies also offer decades of industry expertise across nearly all major business and sector verticals.

Companies or organizations interested in the services of the PRGN agency network can visit www.prgn.com for more information.

PRGN was founded in 1992 by a small group of independent public relations agency owners looking to network and partner with other independent firms. The Phoenix Network (PRGN’s original name) quickly expanded into new markets throughout the 1990s. As the network celebrated 10 years, the group elected to expand into international markets and updated its name in 2002 to the Public Relations Global Network. PRGN has steadily grown both globally and in the scope of capabilities offered since that time.

Independent agencies interested in joining the network can visit the member recruitment section of the PRGN website for more information or email its membership chair, Layth Dajani, founder of The Content Factory at layth@tcf-me.com.

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About Public Relations Global Network (PRGN)

Clients across six continents depend on the combined resources of the Public Relations Global Network (PRGN) to deliver targeted public relations campaigns in markets around the world. With revenues of more than $101 million (US), PRGN is one of the world’s largest international public relations networks. PRGN harnesses the resources of more than 50 independent public relations firms and 900-plus communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. Visit PRGN online at www.prgn.com, on twitter at @PRGN and on Instagram at @PublicRelationsGlobalNetwork.

About Bianchi PR

With special expertise in PR and social media for automotive suppliers, professional service firms and other business-to-business enterprises, Bianchi PR is now celebrating its 25^th year. The firm is ranked the top independent PR agency based in Metro Detroit, according to PRWeek’s most recent ranking of public relations firms.

Among Bianchi PR’s ongoing automotive, industrial and business-to-business PR clients are Adient, ATA National Title, BASF, Cooper Standard, Freudenberg-NOK Sealing Technologies, KIRCO, Jaffe Raitt Heuer & Weiss, Schaeffler Group, SRG Global and Yanfeng Automotive Interiors. The firm’s experience also includes work with organizations such as SAE International, the Automotive Industry Action Group, the Center for Automotive Research and the Steel Market Development Institute. For more information, visit http://www.bianchipr.com or call 248-269-1122.